A survey of 2000 consumers shows that people are far more likely to treat online stores as their showroom researching online and then buying in-store.
The degree of activity ranges from 15% of consumers always browse online before buying in-store, and 26% do so most of the times to 10% never did it before.
A Chart That Shows The Percentage of Consumers That Browse Products Online and Then They Go into Store to Complete A Purchase, 2017.
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