Africa & Middle East Have the Highest Percentage of Online Imported Purchases, 2017 | KPMG
E-Commerce & Retail | Africa
Africa and the Middle East have the highest percentage of online purchases that consumers made outside their own region with a rate of 50%, followed by Latin America (44%), then Eastern Europe and Russia (43%).
North American and European consumers made the fewest international purchases – with 14% and 15% respectively – of their total online purchases.
A Figure Shows The Percentage of Online Purchases Imported From Other Regions.
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