Digital Marketing Statistics & Metrics

A Quarter of European Internet Users Shop Online Once a Week, 2016 | Mastercard

Consumer Behavior | Europe

1 in 4 Europeans internet users is purchasing products or services online at least once a week in 2016. While 3 in 5 are monthly purchases, and also 9 out of 10 Europeans shopping online at least once a year.  Only 6% of Europeans shop online every day and this drop in comparison to weekly and monthly use.

The Online Purchases Frequency.

A Figure Shows The Online Purchases Frequency.


Financial Services

Mastercard (NYSE: MA), is a technology company in the global payments industry.  Mastercard's global payments processing network connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories.  The company products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone.

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