Digital Marketing Statistics & Metrics

UK Has a Unique Purchasing Frequency Across the European Markets, Q3 2016 | iab & on device research

Consumer Behavior | Europe

The frequency of purchasing online across the European markets surveyed is more monthly in cadence with the exception of the UK, where 39% purchase weekly.

Ireland gripped the second space of weekly frequency of purchasing online with a rate of 26%, followed by Turkey (25%).

UK Has A Unique Purchasing Frequency Across the European Markets, Q3 2016 IAP & On Device Research

A Graph Shows The Percentage of Consumers That Frequently Purchase Products Via Smartphone or Tablets.


The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, IAB accounts for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing.


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