An Annual survey with a participation of 2,562 B2B marketers from across North America shows that social promotion is the most paid methods used to promote content with a rate of 84%, followed by search engine marketing with a rate of 67%. Only 8% of B2B marketers said they don’t use any paid methods for …
Nearly 75% of mobile internet users have purchased a product or service via their mobile devices in the past 6 months. About one-third of total monthly purchases made via mobile devices including smartphone & tablet, while 44% of total monthly purchases made over the phone via a voice call.
North America is positioned as the region with the highest share of internet advertising revenue, followed by the Asia Pacific, then Europe, Middle East and Africa (EMEA). It’s expected that this arrangement will continue until 2020.
About 1 in 10 of companies and agencies respondents to the top priorities for the company, believes that social media analytics and joining up online and offline data are the top 2 for their organizations in 2017 with rates of 29% and 28% respectively. Followed by Search engine marketing, mobile optimization, mobile app engagement, while …
Among KSA & UAE Millennials, electronics and clothing are the top online categories that online shoppers are shopping for in the second quarter of 2016. The smartphone is a key device used in UAE by Millennials for shopping online. The average spend on the last visit in KSA totaled $2264 million, and that is more …
The total Facebook advertising revenue reached 8.629$ in Q4 2016, compared to 5.637$ in Q4 2015. The highest advertising revenues, and also mobile advertising revenues accrued in the US and Canada, as it reached 4.435$ million and 5.556$ million respectively. Europe comes at the second rank with a total 2.025$ million, and then Asia-Pacific with …
78% of North America’ B2B marketers from the total 2,562 recipients surveyed said they have a content marketing strategy. They use mainly emails, and LinkedIn to distribute their content. Printed media comes in the third level as a distribution channel for content even before YouTube and Twitter.
About 46% of Arab internet users own more than one account on social media platforms. Facebook holds the highest rate of doubled accounts as 34% of respondents said that they have more than one Facebook account, followed by Google+ with a rate of 18%, then Instagram with a rate of 10.7%.
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