Digital Marketing Statistics & Metrics

Social Promotion Is the Most Paid Method B2B Marketers Use to Promote Content, 2017 | CMI & Marketing Profs

Digital Marketing | Global

An Annual survey with a participation of 2,562 B2B marketers from across North America shows that social promotion is the most paid methods used to promote content with a rate of 84%, followed by search engine marketing with a rate of 67%. Only 8% of B2B marketers said they don’t use any paid methods for promoting content.

Social Promotion is the Most Paid Methods B2B Marketers Use to Promote Content, 2016 Content Marketing Institute-Marketing Profs

A Graph Shows The Paid Method of That B2B Marketers Are Using It For Promoting Their Content.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.


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