Digital Marketing Statistics & Metrics

Optimizing the Customer Experience Is the Companies Biggest Opportunity in 2016 | Adobe

Digital Marketing | USA

17% of companies respondents said optimizing the customer experience is their biggest opportunities in 2016, while social marketing is the biggest opportunity for agencies.

Creating compelling content for digital experiences comes at the same rank as the biggest opportunity in 2016 for both agencies and companies with a rate of 15%.

Optimising the Customer Experience is the Biggest Opportunity for Companies in 2016 Adobe

A Graph Shows The Biggest Opportunities in 2016.

Adobe Inc.

Founded in 1982, Adobe is an American multinational computer software company and the global leader in digital media and digital marketing solutions. Adobe's creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and achieve immersive, compelling experiences to the right person at the right moment for the best outcomes. Adobe is best known for Photoshop, an image editing software, Acrobat Reader, the Portable Document Format (PDF), and Adobe Creative Suite and Adobe Creative Cloud.
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