Digital Marketing Statistics & Metrics

Video platforms are favored by 59% of all respondents, who include agencies and marketers. Social platforms such as Facebook, Snapchat, Twitter, etc. are most important for marketers to use in their campaigns with a rate of 65%, followed by video platforms such as YouTube and Vevo with a rate of 55%. For agencies, the proportions …

In the Arab States, the number of mobile-broadband subscriptions continues to grow as the penetration rate reached 47.6%. In Africa, it reached 29.3%, compared to 49.4% in the whole world.

Communication directly with others is the primary purpose for nationals to use both WhatsApp, Facebook, and Instagram. 90% of internet users in the Middle East are using WhatsApp & 63% of them are using Facebook, 41% of them are using Instagram for communication purpose. Twitter had been an essential tool to find and share news nationals …

Generally, the greatest challenge that may face marketers is to know customers needs, wants, and attitudes, then to increase the visibility over competitors. For retail and e-commerce marketers in North Africa, the greatest challenge that faces them is the Lack of budget, unlike South American countries lack of budget doesn’t represent any problem for them. For …

The total mobile subscribers in Oman has increased in Q3 2016 to reach over 6.7 million subscribers, compared to the number of subscribers in Q2 2016, while the penetration is equaled (151%) in both quarters.

The number of Egyptian mobile subscriptions increased slightly by the end of July – September 2016 to reach 96.26 million, compared to 93.24 million in the same period in 2015. It’s noticed that the number of fixed line subscriptions continues its decrease till it reaches 5.90 million at the end of July – September 2016 …

The number of mobile unique subscribers in Africa reached 557 M by the end of 2015 with penetration 46% and it is expected to reach 725 million in 2020 with 6% average annual growth between 2015 and 2020, that makes Africa the second largest region behind the Asia Pacific. Mobile broadband subscribers in the region …

These are the main reasons that drive people to use social media platforms: Nearly three-quarters of people around the world – except China – use Facebook on a weekly basis to keep up with their friends and relatives. About half of social media users use Facebook Messenger and WhatsApp to chat with others. More than …