Digital Marketing Statistics & Metrics

Lack of Budget Is the Greatest Challenge Face North African Marketers in 2016 | Experian Marketing Services

E-Commerce & Retail | Africa

Generally, the greatest challenge that may face marketers is to know customers needs, wants, and attitudes, then to increase the visibility over competitors.

For retail and e-commerce marketers in North Africa, the greatest challenge that faces them is the Lack of budget, unlike South American countries lack of budget doesn’t represent any problem for them.

For EMEA countries, we can find that the greatest challenges for them are that there are not enough members to execute the marketing plans, and the inability to act on data in a timely manner.

Lack of Budget is the Greatest Challenge Face North Africa Marketers in 2016 Experian

A Graph Shows The Personalization Challenges by Region.


Experian is a global leader in consumer and business credit reporting and marketing services and a constituent of the United Kingdom's FTSE 100 index, with total revenue for the year ended March 31, 2016, of US$4.6 billion. Supporting clients in more than 80 countries and employ approximately 17,000 people in 37 countries the power of data to create opportunities for consumers, businesses and societies.


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