Digital Marketing Statistics & Metrics

50% of Social Media Users Use Facebook & WhatsApp for Chatting, Q3 2016 | Kantar TNS

Social Media Insights | Global

These are the main reasons that drive people to use social media platforms:

  • Nearly three-quarters of people around the world – except China – use Facebook on a weekly basis to keep up with their friends and relatives.
  • About half of social media users use Facebook Messenger and WhatsApp to chat with others.
  • More than 60% of social media users use YouTube to find articles to read or videos to watch.
  • About a quarter of social media users use Twitter to keep up with bloggers, celebrities or online personalities.
Reach and Usage of Social Media Platforms Q3 2016, Kantar TNS

The Reach and Usage of Social Media Platforms Q3 2016.

Kantar TNS

Kantar TNS is one of the world’s largest research agencies with experts in over 90 countries. With expertise in innovation, brand and communication, shopper activation and customer experience, helping clients to identify, optimize and activate the moments that matter to drive growth for their business. And a part of Kantar, one of the world’s leading data, insight, and consultancy companies.

    Subscribe for our newsletter!