Social media has become a part of Australians’ life. A fifth (21%) of their online entertainment time is spent on social media. Facebook sits on the throne of all these media platforms at a rate of 77%. Most of its users (85%) are Leading Millennials aged 28-33 and Trailing Millennials (81%) aged 14-27 years old. …
73% of Millennials in the US indicated that they have used Facebook in the past month, while almost half of Gen Z (49%) say the same. Also, Gen Z use Snapchat and Instagram in equal numbers to Facebook with rates of 48% & 46%, compared to less than a third of Millennials (28% & 32% …
Using smartphone in shopping is increasing year over year for a variety of purposes including looking up for product information, prices and deals, comparing prices and even making purchases. During the online shopping journey in the US, 48% of smartphone users have made a purchase from a smartphone in 2017 compared to 41% in 2015. Millennials …
96% of organizations in the UK & Europe indicated that they currently use a website for engaging citizens, while 87% of the survey respondents indicated that their website would be a priority channel in 2017 as the most important tactic to engage with the public. This is followed by social media with a rate of …
Facebook app ranked the top of most used apps among smartphone users in the US. It’s also the essential app for an average of 37% of smartphone users, most of them (47%) aged 18-34 years old. In general, all Millennials smartphone users are more likely also to stuck with functional apps such as Gmail (34%), …
“Gen Z” is the generation that includes teens who are aged <19 years old. They are much more likely to spend their time online using mobile devices more than any other device in contrast with Millennials. This mobile-first mindset affected their other media behaviors. They spend longer than Millennials on music streaming and watching TV. …
Not surprisingly that the better the photo is, the more it drives engagement on social media especially on Instagram. So, it’s essential for any businesses/brands to use attractive and creative images. During August and October 2017, McDonald’s led all other brands in terms of the average number of unique images that McDonald’s appear with on …
In the US, shoppers are depending more on online shopping to shop more than ever before as a result of shifts in their desires to find better prices and unique products with more choice, control and convenience. “UPS” polled 5000 US online shoppers to discover their online shopping behaviors. The vast majority of them (64%) …
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