Facebook app ranked the top of most used apps among smartphone users in the US. It’s also the essential app for an average of 37% of smartphone users, most of them (47%) aged 18-34 years old.
In general, all Millennials smartphone users are more likely also to stuck with functional apps such as Gmail (34%), Amazon (30%) and Google Maps & Search apps (24% & 22%).
Otherwise, those users who aged more than 35 years old favor functional apps such as Google Maps and Google Search over entertainment.
Graph shows the Essential Apps for Smartphone Users in US, 2017