Digital Marketing Statistics & Metrics

87% of Public Sector Organizations in UK & Europe Use Websites to Communicate With Public, 2017 | Granicus

Uncategorized | Europe

96% of organizations in the UK & Europe indicated that they currently use a website for engaging citizens, while 87% of the survey respondents indicated that their website would be a priority channel in 2017 as the most important tactic to engage with the public. This is followed by social media with a rate of 85% and then email with a rate of 54%.

On the other hand, social media and email surveys were the most ways that public sector organizations in UK and Europe used to gather citizen feedback with rates of 74% and 73%, followed by online forums (30%). Feedback via the phone call was also a tactic being used by over 50% of respondents.

Most Used Marketing Tactics By Public Sector Organization In Europe, 2017

Graph Shows the Most Used Communication Tactics by Public Sector Organization in UK & Europe, 2017


Granicus provides technology that empowers government organizations to create better lives for the people they serve. The company offers end-to-end, seamless digital solutions that help government actively reach, inform, and engage citizens.Granicus has five primary office locations in the US and one in Crawley, UK. Granicus supports more than 4,000 government agencies to improve their online services, web presence, and communications strategies.

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