Internet users in the Arab nations are avid social media users. Among platform users, over 8 in 10 use YouTube as their main source of getting and sharing entertainment content. This is followed by Instagram with a rate of 72%, Facebook (70%) and then Snapchat (69%). Although Twitter is lagged behind all social media platforms …
Many marketers rate email marketing highly and they get many benefits from. The question here is which benefits are they trying to achieve as they seek to improve their email marketing?. Generating more leads is the highest-rated benefit of email marketing with a rate of 23%, followed by improving sales with 19%, improving conversion rates …
The majority of US surveyed consumers (72%) plan to take advantage of free shipping when spending during the 2017 holiday shopping season. Easy returns of purchases and price matching will be taken as advantages by only 44% and 42% of US consumers.
Most of all American shoppers shop from large retailers with a rate of 74% and marketplaces with 54%, followed by 44% do so at webstores and 36% at category-spec. But there are some features that American online shoppers would like to see more from online stores. Images (78%) & reviews of products (69%) and side-by-side …
43% of smartphone users in UAE, KSA, and Egypt said that they like to use their smartphone devices to compare product prices with competitors and 41% use them to pay for their online purchases, while 33% do so to read product reviews. It worth to be mentioned that online shoppers in the Middle East – the …
Facebook is the most popular social media platform in the Arab states with around 156 million users by early 2017, up from 115 million a year earlier and it keeps growing quite differently than other networks. In terms of distribution, around half of all Facebook users in the Arab region are based in three countries: …
Gen Z uses more mobile apps and features than any other demographics when shopping in a retail store, especially the Snapchat. The use of Snapchat is the most dramatic difference between Gen Z and other generations. More than 44% of Gen Z use Snapchat in a store, compared to only 15% of other generations. Texting remains the most …
Purchasing is the result of marketing. All generations during the purchasing process value discounts (92%) and brand reputation (90%) as the top factors influence purchasing. Followed by the ease of transactions (88%), ease of buying online (74%), meeting the immediate needs (68%), brand loyalty (62%) and recommended products (45%).
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