Digital Marketing Statistics & Metrics

43% of Online Shoppers in UAE, KSA & Egypt Compared Prices via Smartphones | PWC 2017

E-Commerce & Retail | Egypt

43% of smartphone users in UAE, KSA, and Egypt said that they like to use their smartphone devices to compare product prices with competitors and 41% use them to pay for their online purchases, while 33% do so to read product reviews.

It worth to be mentioned that online shoppers in the Middle East – the selected countries surveyed – are more likely to use their smartphones to compare prices and pay for purchases than other online shoppers globally (43% vs. 38% and 41% vs. 37%).

Comparing Prices & Paying Are Main Uses of Smartphones for Online Shoppers in Middle East, 2017 | PWC

Graph Shows the Top Activities Done via Smartphones by Online Shoppers in the Middle East, 2017.


Market Research

PwC is one of the leading professional services networks in the world with offices in 158 countries and more than 250,000 people. PwC helps organizations and individuals create the value they’re looking for and achieve the goals they're seeking, by delivering quality in assurance, tax and advisory services.At the end of 2018, PwC firms provided services to more than 429 of the Global Fortune 500 companies besides more than 100,000 entrepreneurial and private businesses achieving gross revenue by US$41.3 billion, up 7% on the previous year.

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