Digital Marketing Statistics & Metrics

Generating Leads Is the Top Benefit of Email Marketing With 23%, 2017 | GetResponse & Smart Insights

Digital Marketing | Global

Many marketers rate email marketing highly and they get many benefits from. The question here is which benefits are they trying to achieve as they seek to improve their email marketing?.

Generating more leads is the highest-rated benefit of email marketing with a rate of 23%, followed by improving sales with 19%, improving conversion rates with 17% and reduced marketing costs with 13%.

Generating Leads Is the Top Benefit of Email Marketing With 23%, 2017 | GetResponse & Smart Insights

Graph Shows the Key Benefits of Email Marketing in 2017.

GetResponse

GetResponse is the world's easiest all-in-one online marketing platform, helping over 350,000+ small businesses, marketers and brands get better results online. Now also including landing pages, webinars and marketing automation. With more than 15 years of experience, GetResponse continues to deliver excellent-quality online marketing solutions that empower entrepreneurs and make their businesses grow.
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