If you could use software that increased the number of leads you generate by over 400%, would you use it? Of course you would. After all, no matter what industry you’re in, one of your key responsibilities is to generate new leads for your business. So any software that can do that for you would …

Do you know that marketing automation campaigns leads to higher conversion rates than traditional email marketing campaigns? According to 60 Second Marketer, marketing automation campaigns have 200% conversion rates higher than traditional email marketing campaigns.  77% of the companies that use marketing automation noticed a robust increase in revenue and marketing/sales effectiveness. Moreover, a highly targeted …

There’s a lot to say when it comes to how to do email marketing well. Yet it remains a reliable and key element of any digital multichannel marketing campaign. If you’re reading this content, hence we guess you’ve mastered building your email marketing database and producing compelling email marketing copy. Now you need to find …

Do know how to run a successful email marketing campaign? Wondering if your email marketing strategy is working? But how exactly do you get started? What are the key steps you need to take to get up and run your first email marketing campaign and ensure your campaigns are a success? Thank God! It’s easier …

Needless to say that Marketing automation plays a vital role in how well your email campaigns perform. As shown in the latest benchmarks study conducted by GetResponse to compare traditional newsletters and automated emails, results showed that automated emails have doubled the average open rate (45.7% compared to 22.83%) and tripled the average click-through rate …

Imagine this – you’re sitting at your desk minding your own business when the CEO comes and asks you what seems to be an innocent question: “How do we know if our marketing automation campaign is working?” That sounds simple. After all, if people are clicking through on the links in the campaign, it’s working, …