Digital Marketing Guides & Strategies

How to Measure the Success of Your Marketing Automation Campaign | GetResponse

Marketing Automation

Imagine this – you’re sitting at your desk minding your own business when the CEO comes and asks you what seems to be an innocent question: “How do we know if our marketing automation campaign is working?” That sounds simple. After all, if people are clicking through on the links in the campaign, it’s working, right? But what if the CEO said: “I want to know that if we spend a dollar or euro, or whatever) on marketing, that we generate three, four, or five on the back end. How to answer that question?

GetResponse provides this guide to help you to know if your marketing automation campaign is generating a positive return on investment (ROI).

Content of the “Measuring the Success of Marketing Automation Campaign” Guide:

  • How to Measure the Success of Your Marketing Automation Campaign
  • Step 1: Calculate your customer lifetime value
  • Step 2: Drive prospects to your website
  • Step 3: Optimize your landing pages
  • Step 4: Calculate your cost per sale
  • Action steps for you
How to Measure the Success of Your Marketing Automation Campaign - GetResponse Guide

A Grah Show the Main Steps Measuring the Success of Marketing Automation Campaign

Number of Pages:

  • 11 Pages

Pricing:

  • Free

GetResponse

GetResponse is the world's easiest all-in-one online marketing platform, helping over 350,000+ small businesses, marketers and brands get better results online. Now also including landing pages, webinars and marketing automation. With more than 15 years of experience, GetResponse continues to deliver excellent-quality online marketing solutions that empower entrepreneurs and make their businesses grow.
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