Tag: Marketing Automation

Marketing automation technology allows companies to nurture prospects until they are ready to buy, better engage existing customers, align sales and marketing, and more effectively implement, manage and measure marketing initiatives all while streamlining marketing processes and tasks for greater efficiency and increased revenue. Businesses and organizations of all sizes in every industry can and …

Marketing Automation is a powerful tool used to make marketing tasks, processes and campaigns faster and more efficient than ever before. The automation of the marketing process seems to be nowadays, the only solution to face the major changes brought by the fast evolution of technology and the continuous increase in supply and demand. In …

As marketers, needs to deliver leads to the hungry sales teams they have an array of software tools to help them to achieve this goal of generating and delivering leads. Whether in a small and medium business or medium and large enterprises, they are likely to use some combination of marketing automation, lead management automation, …

Marketing moves at the speed of light and it’s no secret that inbound marketing and marketing automation have evolved over the years, but the driving principle remains the same. These days, content marketing is one of the best ways to raise brand awareness among a targeted audience. Also, content marketing campaigns can bring you online …

Do you know that marketing automation campaigns leads to higher conversion rates than traditional email marketing campaigns? According to 60 Second Marketer, marketing automation campaigns have 200% conversion rates higher than traditional email marketing campaigns.  77% of the companies that use marketing automation noticed a robust increase in revenue and marketing/sales effectiveness. Moreover, a highly targeted …

Marketing automation software is an advanced platform designed mainly to help marketers capture leads, nurture them further down the funnel, as well as analyze lead behavior and campaign performance. There is a myriad of repetitive tasks in the marketing field (EX: e-mails, campaign management, website analysis, social media marketing, and much more) and these tasks …

Marketing has fundamentally become a technology-powered discipline, and it’s leading to the rise of new kinds of marketing professionals. A marketing technologist is a technically skilled person who designs and operates technology solutions in the service of marketing, while marketing innovation program can help and support organizations to stay on the top of the ongoing …

Account-based marketing (ABM) is a marketing technique borne out of necessity. Since the 2000s, ABM has been around, but it’s seeing a rise in renewed interest lately. This is in direct correlation with the rise of marketing technologies like targeted display ads, marketing automation, or other digital tools that help make ABM much more effective. …