Tag: Marketing Automation

If you could use software that increased the number of leads you generate by over 400%, would you use it? Of course you would. After all, no matter what industry you’re in, one of your key responsibilities is to generate new leads for your business. So any software that can do that for you would …

Marketing automation is the technology that enables companies to automate, streamline, and measure marketing efforts and workflows to enhance operational efficiency and grow revenue. Being a marketer, you face exhausting expectations and goals. You are most probably expected to generate rewarding outcomes in tight schedules, and in a digital age where everything can be measured, …

Marketing automation can improve multi-touch customer interactions, however, marketers must be smart about every step to avoid making costly mistakes that result in lost customers, opportunities, and revenue. Marketers must always remember that an overarching marketing strategy should direct the implementation of marketing automation platforms. The technology itself doesn’t engage and convert prospects, it’s the …

Marketing automation technology allows companies to nurture prospects until they are ready to buy, better engage existing customers, align sales and marketing, and more effectively implement, manage and measure marketing initiatives all while streamlining marketing processes and tasks for greater efficiency and increased revenue. Businesses and organizations of all sizes in every industry can and …

Marketing Automation is a powerful tool used to make marketing tasks, processes and campaigns faster and more efficient than ever before. The automation of the marketing process seems to be nowadays, the only solution to face the major changes brought by the fast evolution of technology and the continuous increase in supply and demand. In …

As marketers, needs to deliver leads to the hungry sales teams they have an array of software tools to help them to achieve this goal of generating and delivering leads. Whether in a small and medium business or medium and large enterprises, they are likely to use some combination of marketing automation, lead management automation, …

Marketing moves at the speed of light and it’s no secret that inbound marketing and marketing automation have evolved over the years, but the driving principle remains the same. These days, content marketing is one of the best ways to raise brand awareness among a targeted audience. Also, content marketing campaigns can bring you online …

Do you know that marketing automation campaigns leads to higher conversion rates than traditional email marketing campaigns? According to 60 Second Marketer, marketing automation campaigns have 200% conversion rates higher than traditional email marketing campaigns.  77% of the companies that use marketing automation noticed a robust increase in revenue and marketing/sales effectiveness. Moreover, a highly targeted …