Marketers are competing to learn how to use technology to scale and measure their tactics and campaigns, to beat their competitors, understand their customers and boost sales. This free whitepaper written by Jeff Bullas covers the main 15 reasons why businesses need automation to innovate, get noticed, and get the best possible return on investment …
Marketing technologies are making a huge impact on digital marketing performance, the marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives. Take a glance at the marketing technologies that B2B …
Inbound marketing becomes an essential part of marketing strategies across the globe. Inbound marketing is a unique and highly effective marketing method that leverages personalized content and focuses on attracting the target audience to companies and converting them into loyal customers. The innovative nature of inbound marketing aligns the content that companies produce with the …
Marketers are leveraging the power of marketing automation to refine, target, and optimize program initiatives, including customizing content and automating communications. Marketing automation technology empowers marketers to improve their knowledge of buyer behavior and understand how it plays out in campaigns. The goal of marketing automation is to transform raw leads into sales-ready leads in …
Marketing automation provides repeatable marketing processes, closed-loop marketing analysis, automated multi-channel execution, and customer segmentation. The goal of marketing automation is to transform raw leads into sales-ready leads in a consistent and repeatable process and helps to bridge the gap between lead generation activities and follow up by sales. It offers marketers to fully understand, …
The marketing automation software system, it’s critically important to think about the inputs to whatever system you ultimately end up with. Where are your new leads and new interest ultimately coming from? The system you ultimately purchase should have a clear answer to how it will help you to fill the top of the marketing …
Marketing automation is a software platform that helps business in the automation process of their marketing and sales engagement to generate more leads, close more deals, and better measure marketing success. Marketers can use its purpose-built tools to drive pipeline by sourcing the hottest leads and creating customized campaigns that expertly target your ideal buyer, …
November & December are filled with special marketing seasons. After the back-to-school (B2S/BTS) season, marketers should be ready for the Halloween, Movember, Thanksgiving, Black Friday, Cyber Monday, Free Shipping Day, Super Saturday and the Christmas Eve. Certainly, during all these events, ads and greetings dominate the internet. But to be highly reflected in your online …