Digital Marketing Guides & Strategies

20 Ways to Improve Your Email Marketing Metrics | GetResponse

Email Marketing

There’s a lot to say when it comes to how to do email marketing well. Yet it remains a reliable and key element of any digital multichannel marketing campaign.

If you’re reading this content, hence we guess you’ve mastered building your email marketing database and producing compelling email marketing copy. Now you need to find out the best ways to track and measure success over time, so you can improve your email campaigns.

Needless to say, tracking the right email marketing metrics can help you understand which tactics work best for your business and which strategies aren’t working as well. As a result, showcasing the aspects you may need to re-examine.

The metrics you analyze and the actions you take as a result will determine the direction of your efforts, and the quality of your results. So, this guide launched by GetResponse gathered 20 ideas on how you can start optimizing your email marketing campaigns in order to get you in the right mindset and help you build a culture of testing in your organization.

But remember that it’s just the beginning…

What’s in “20 Ways to Improve Your Email Marketing Metrics” Guide:

  • Introduction
  • 5 ways to improve your email open rates
  • 5 ways to improve the click-through rate
  • 5 ways to lower the unsubscribe rate
  • 5 ways to lower your complaint rates
  • Next steps

Number of Pages:

  • 11 Pages


  • Free


GetResponse is the world's easiest all-in-one online marketing platform, helping over 350,000+ small businesses, marketers and brands get better results online. Now also including landing pages, webinars and marketing automation. With more than 15 years of experience, GetResponse continues to deliver excellent-quality online marketing solutions that empower entrepreneurs and make their businesses grow.


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