Almost all online shoppers have purchased from a marketplace, the top reason for choosing to shop at a marketplace is the better prices.
The top reason in the US to purchase from a marketplace is the better prices with a rate of 65%, while free and discount shipping ranked as the second top reason to purchase from a marketplace instead of retailers with a rate of 55%.
Then comes at next the broader selection within any given category reason with a rate of 37% as a reason to purchase from a marketplace.
A Graph Shows The Top Reasons For Purchasing From A Marketplace.
For more information, kindly check the “UPS Pulse of the Online Shopper: Global Study, 2018 | UPS“ full report.