Digital Marketing Statistics & Metrics

Ability to Make Payments & Transfers Through Digital Channels is The Main Digital Consumers Demand in Retail Banking With a Rate of 86, 2018 | Oracle

Uncategorized | Global

While consumers are generally very satisfied with the basic banking services being provided through digital channels, their experiences with more complicated transactions are currently falling short of the growing expectations and digital demands. Today’s banking consumers have come to expect seamlessly connected, convenient and positive service interactions at every stage of the financial lifecycle, and across every digital and physical banking channel.

Take a glance at the main digital consumer demands in retail banking:

  • 86% of surveyed digital consumers reported that they want to make payments and transfers through digital channels.
  • 68% mentioned that they want to take up a personal loan via digital channels.
  • 62% said that they need to take up their home loan or mortgage via digital channels.
The Main Digital Consumers Banking Demands, 2018.

A Graph Shows The New Digital Consumer Demands in Retail Banking, 2018.


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