Digital Marketing Statistics & Metrics

Searching for Info. & Communicating Dominated All Activities Users Globally Do on Mobile, 2017 | iab

Uncategorized | Global

63% of smartphone owners around the world use their device every 30 minutes or more and 22% do so every 5 minutes. So, this enormous time spent leads to a variety of activities that those owners do on their devices.

Almost all of them use their mobile devices in order to search for information with a rate of 98%. Using mobiles for sending/receiving emails, navigation and playing games ranked the next with a rate of 97% for every activity of them.

It worth to be mentioned that using mobile for making purchasing, booking service and paying bills lagged behind with rates of 89%, 86% & 84% respectively.

Searching for Information Dominated All Activities That Users Globally Do on Mobile, 2017 | iab

Graph Shows the Top Activities That Mobile Users Globally Do on Their Devices in 2017.


The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, IAB accounts for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing.


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