Digital Marketing Statistics & Metrics

90% of Small & Medium Businesses in Australia Were Connected to the Internet in 2017 | Sensis

Uncategorized | Australia

90% of small and medium businesses (SMBs) in Australia were connected to the internet in 2017, which is 3 points lower than the last survey. Internet connectivity remains at 99% in medium-sized businesses compared to 90% in small businesses.

89% of online SMBs in Australia have broadband access with half of them were using wireless, followed by 44% were using DSL/ADSL. Only 15% of SMBs were connected to the NBN – The National Broadband Network in Australia – while only 5% claimed that their online presence has been influenced by the NBN.

On the other side, 8% of SMBs owned a computer but aren’t connected to the internet, compared to only 2% who owned computer devices.

90% of Small & Medium Businesses in Australia Were Online in 2017

Infographic Shows How Small & Medium Businesses in Australia Were Getting Connected to the Internet in 2017


Sensis is a leading provider of digital platforms, innovative marketing and advertising services. They advise and connect millions of Australian businesses to customers via their iconic brands Yellow Pages, White Pages, TrueLocal, Whereis and Skip. Sensis's search engine marketing and optimization services, website products, social, data and mapping solutions and digital advertising agency, Found, enable tailored solutions for businesses of all sizes.

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