The Most Used Device to Stream Online Video Content in MENA | Ipsos

Digital Marketing Statistics & Metrics

Smartphone Is the Most Used Device to Stream Online Video Content in MENA, 2016 | Ipsos

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71% of internet users in Egypt, KSA, and UAE use smartphones to stream online video content, followed by desktops or laptops (57%), then tablets (23%).

TV screen is increasingly used to watch streamed content either through a smart TV application or via a connected device to the TV.

Ipsos

Market Research

Founded in France in 1975, Ipsos has grown into a global research Group with a strong presence in all key markets in 89 countries. Ipsos is one of the world’s leading independent market research companies worldwide controlled and managed by research professionals.Ipsos researchers assess market potential and interpret market trends. They develop and build brands, help clients build long-term relationships with their customers, test advertising and study audience responses to various media and measure public opinion around the globe.Ipsos takes an approach that combines the skills in its lines of specialization to deal with its clients’ issues and offer them innovative and comprehensive solutions to make the world easier and faster in order to navigate and inspires our clients to make smarter decisions.
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