Digital Marketing Statistics & Metrics

The USA Mobile Users Spend 87% of Their Mobile Time on Apps, 2017 | comScore

Uncategorized | USA

Mobile apps dominated all time spent on mobile devices in the USA with a rate of 87% versus only 13% for the mobile web. In turn, smartphones have witnessed an increase in time spent on mobile apps than mobile web (88% vs. 12%), compared to tablets which held 82% of its users’ time on mobile apps.

Mobile Internet users in US Spend Most of their time on Mobile Apps, 2017

                                                  Graph Shows the Time Spent on Mobile Apps Vs. Mobile Web in USA, 2017.

Comscore Inc.

Market Research

Comscore is a trusted partner for planning, transacting, monitoring and evaluating media across platforms. Comscore is a powerful third-party source for reliable measurement of cross-platform audiences thanks to the used transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership.Comscore helps the world’s leading businesses to make decisions with confidence by understanding consumer behavior across platforms and solving the most complex challenges in the media ecosystem.

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