Digital Marketing Statistics & Metrics

TV & Online News Sources Are the Top News Sources in Arab Countries, 2016 | ASDA’A Burson-Marsteller

Consumer Behavior | Arab World

39% of Arab youth surveyed about TV & Online News Sources said that they get their daily news online, 29% said they watch TV news, just 7% read newspapers daily.

So using online news sources to get the latest news has increased in 2016 to reach a rate of 45%, compared to 40% in 2015.

Social media channels also increased rapidly as a source of news, but TV still has the largest news reach among young Arabs, and using print media as a source of news has declined in 2016.

TV & Online News Sources Are the Top News Sources in Arab Countries, 2016 ASDA’A Burson-Marsteller

A Graph Shows The Top Sources of News.

Burson-Marsteller

Burson-Marsteller is a global public relations and communications firm that offers PR and advertising services to multinational corporations and government agencies. The company provides services for consumer and brand marketing, corporate and financial communications, corporate responsibility, issue and crisis management, healthcare communications and market access, technological communication, public affairs, digital, and media.
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