Content marketing is the creation and sharing of content in order to engage current and potential customers, thereby building trust with the audience.

42% of UK surveyed marketers reported that their organizations are outsourcing the activity of content creation, while 14% of marketers indicated that their organizations are outsourcing the content promotion or distribution activity.

47% of UK marketers indicated that their organizations do not outsource any content marketing activity.

A Graph Shows The Content Marketing Activity That UK Marketers Outsource.

For more information, kindly check the “Content Marketing In The UK, 2018“ full report.