Digital Marketing Statistics & Metrics

The United Kingdom Is the 5th Largest Games Market in the World in 2017 | Newzoo

Uncategorized | UK

The 5th largest games market in the world in 2017 is the United Kingdom market which holds 32.4 million gamers and spend $4.2 billion this year. It is almost equally between males and females – 52% of gamers in the UK are males most of them aged between 21-35 accounting for 18% of male mobile gamers and 17% female mobile gamers.

Half of the gamers in the UK who watch gaming video content watch also let’s plays walkthroughs and 32% play PC, mobile & console games. Moreover, more than a quarter of mobile players and payers in the UK are using EE as their mobile network provider.

The United Kingdom Is the 5th Largest Games Market in the World in 2017 | Newzoo

Graph shows the Key Numbers of UK Games Market in 2017.


Newzoo is the leading provider of market intelligence covering the global games, esports, and mobile markets. It provides its clients with an extensive range of solutions, including consumer insights, device and app data, market sizing and forecasting, custom research, and bespoke advisory services. Newzoo works with many of the biggest global entertainment, technology, and media companies, along with many top consumer brands. Newzoo is headquartered in Amsterdam with offices in San Francisco and Shanghai and partner offices in six other cities around the world.

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