The 5th largest games market in the world in 2017 is the United Kingdom market which holds 32.4 million gamers and spend $4.2 billion this year. It is almost equally between males and females – 52% of gamers in the UK are males most of them aged between 21-35 accounting for 18% of male mobile gamers and 17% female mobile gamers.
Half of the gamers in the UK who watch gaming video content watch also let’s plays & walkthroughs and 32% play PC, mobile & console games. Moreover, more than a quarter of mobile players and payers in the UK are using EE as their mobile network provider.
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