Digital Marketing Statistics & Metrics

Usability Testing & Surveys Are the Top Methodologies Companies Invest in, 2017 | UserTesting

Consumer Behavior | Global

The majority of survey respondents assumed that they invest in 3 or more of the research methodologies. Usability testing ranks the top of methodology that companies invest in with a rate of 79%, followed by surveys with a rate of 65%, then interviews rank the third with a rate of 59%.

Usability Testing & Surveys Are the Top Methodologies Companies Invest in, 2017 | UserTesting 1 | Digital Marketing Community

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