Digital Marketing Statistics & Metrics

Keeping Online Users Identities Anonymous While Browsing The Web is The Top Reason for Using VPNs at a Rate of 36%, 2017 | GlobalWebIndex

Uncategorized | UK

A virtual private network (VPN) allows users to remotely access a private network and share data securely while using a public network such as the Internet. VPNs are often described as exclusive tunnels that travel through the Internet. The key is that no one can peer into your tunnel and no one else can use it. VPNs are private networks but they are like Wi-Fi networks at home, created by networking protocols to appear and act like a public network. There are three main VPN technologies: trusted, secure, and hybrid.

Take a glance at the top reasons for using VPNs among the UK online users:

  • Keeping users anonymous while browsing is ranked as the top reason for using VPNs with a rate of 36%.
  • Accessing better entertainment content is ranked as the second important reason for using VPNs software at a rate of 33%.
  • Accessing restricted sites at work comes at next as a reason for using VPNs with a rate of 21%.
The Top Reasons for Using Virtual Private Networks in The UK, 2017.

A Graph Shows The Top Reasons for Using Virtual Private Networks Among online users in The UK, 2017.


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.

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