L’Oréal is looking for a Digital Brand Manager in Melbourne, Australia. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Develop our brands market share and sales growth via driving contemporary marketing strategies within the digital channel.
• Determine, optimize and monitor the marketing budget objectives and ensure the delivery of commercial outcomes
• Improve channel strategy to ensure differentiation planning and confirming promo plan – ensuring there is the differentiation for retailers.
• Design digital and CRM campaigns to drive lead acquisition and increase e-commerce traffic
• Manage end-to-end digital marketing planning activities for the Australian market including activation’s, campaign management and execution.
• Conduct the market analysis, sales forecasting, budget control, product launch plans, media planning, promotion design and implementation, preparation of reports and presentations.
• Create the internal and external image and reputation with customers, consumers and agencies, enhancing our brands’ attraction, image, awareness and experience.
• Promote social media campaigns to increase followers, while gaining Social SOV.
• Direct the enhanced consumer satisfaction through engagement and community management,
• Source or provide a business unit or community content, eg ‘how to’ videos for search, CRM and precision advertising, as required for all online channels
• Match ratings and reviews and Q&A strategy as applicable for all online channels.
• Cooperate with eCommerce and CRM teams in building differentiated shopper-centric online account strategies for boutiques, pure players and retailers.

Job Requirements:

• Advanced understanding of creating and implementing contemporary digital marketing strategies within a luxury cosmetics set.
• Sound commercial expertise including accountability for delivering increased market share and brand awareness.
• A flexible and adaptable style which encourages collaboration and engagement from your stakeholders.
• Ability to experiment and influence those around you to go beyond what was thought possible.

About L’Oréal:

L’Oréal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris.For more than a century, L’Oréal has devoted itself solely to one business: beauty. The group’s mission is to provide the best in cosmetics innovation to women and men around the world with respect to their diversity.