Expert360 is looking for a Digital Marketing Executive in Sydne, Australia. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Draw digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs).
• Design and execute all digital marketing, including marketing automation, email, social media, SEM/SEO and display advertising campaigns.
• Communicate with operational marketing, sales, brand, design and content teams to optimize customer experience and ensure brand consistency.
• Lead a complex global web build and launch.
• Conduct a complex marketing automation integration and deployment.
• Draft, build and maintain our social media presence.
• Gauge and report performance of all digital marketing campaigns, and assess goals (ROI and KPIs).
• Recognize trends and insights, and optimize spend and performance based on the insights.
• Build, execute and measure experiments and conversion tests.
• Cooperate with internal teams to create landing pages and optimize user experience.
• Use the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Keep up to date with the latest trends and best practices in online marketing and measurement.
• Collude with agencies and other vendor partners.
• Estimate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Job Requirements:

• Bachelor or master degree in marketing or a related field.
• Minimum 2 years experience in digital marketing.
• Effective experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Proficient experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Deep knowledge of CRM and marketing automation (Salesforce and Pardot, Adobe and Marketo).
• High ability to optimize landing pages and user funnels.
• Demonstrated experience with A/B and multivariate experiments.
• Familiarity with and implementation of CMS systems (e.g., Drupal and WordPress).
• Strong knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture and WebTrends).
• Proven experience in setting up and optimizing Google Adwords campaigns.
• Expert working knowledge of HTML, CSS and JavaScript development and constraints.
• Solid analytical skills and data-driven thinking.

About Expert360:

Expert360 allows businesses to engage and manage top talent for short-mid term project-work. It brings businesses the ability to manage existing high-quality talent through our platform or engage flexibly with its vetted pool of 15,000+ freelancers and firms at a price that delivers great value.