GAZMAN is looking for a Digital Marketing Manager in Hawthorn East, Australia. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Improve and implement a fully integrated digital marketing strategy and roadmap across all digital marketing channels including email, lifecycle management, performance marketing, SEO, social media, affiliate marketing and other digital opportunities that are identified.
• Execute tactical customer acquisition and retention strategies to grow the customer database
• Operate closely with digital agencies and the e-commerce team to plan and execute SEO optimizations and performance marketing campaigns including paid search, remarketing, display advertising and affiliate marketing campaigns.
• Promote and execute social media strategies to drive social audience growth and customer engagement across all social platforms, with the ultimate objective of building brand awareness and growing market share.
• Continually examine and learn from email and digital marketing campaigns across the customer journey to ensure you are maximizing awareness and conversion.
• Grow and manage closed-loop reporting process across all digital channels to measure and monitor digital marketing activity effectiveness and ROI against business goals and using insights to improve future activity
• As the subject matter expert, explore and provide recommendations on CRM, marketing automation, email marketing and digital marketing best practice and enhancement opportunities that drive business growth and sales.

Job Requirements:

• Bachelor’s degree of understanding of marketing automation and customer lifecycle management, as well as hands-on experience in email marketing, performance marketing, SEO, and social media.
• At least 5 years experience in a digital marketing, CRM or marketing automation role, preferably in a retail or agency environment.
• Effective experience in developing and implementing digital marketing strategies.
• Proficient experience in using automated marketing technology (such as Salesforce, Emarsys, Marketo etc).
• Commercially savvy and analytical with a strong understanding of Google Analytics.
• Solid campaign management skills.
• A passion for finding data trends and insights will see you creating and implementing data-driven ideas, providing value to the whole business.
• Extremely desirable if you’ve had prior involvement or experience in the delivery and coordination of CRM and marketing automation implementations.

About GAZMAN:

GAZMAN is an Australian owned and family run menswear fashion brand. Established in 1974, GAZMAN provides contemporary menswear outfit solutions for every occasion. GAZMAN is best recognized for its outstanding quality, exceptional customer service and great value across the entire menswear range.