Trak Recruiting is looking for a Digital Marketing Manager in Sydney, Australia. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Utilize analytics to identify improvement opportunities across a website and digital communication platforms.
• Provide important consumer insights back to the wider team, working to identify key purchasing behaviors and milestones in the customer lifecycle as well as important market trends.
• Responsible for brand awareness and the importance of a curated brand experience for all new and returning online customers.
• Design the customer journey, lifecycle and contact strategies.
• Create the capability, and deliver targeted activity based on customer purchase behavior.
• Improve and execute plans aligned to strategy and business requirements, and aligned contact program is driven through customer insights, segmentation, analytics and purchase behavior across a customer journey customer lifecycle promotional program.
• Organize key relationships with partners, referrals, and affiliates.
• Support drive channel programs that drive customer acquisition through SEO.
• Operate with affiliate programme and the media agency partner to develop and integrate online strategy covering areas for awareness, direct acquisition, and customer care and retention.
• Determine trends and insights, optimize spend and performance across digital channels.
• Continuously  analyze and share customer insights with the business to drive an increasing ROI on activity understanding of who their customer is and what they buy a segmented approach to our understanding and communications
• Head the change and continuous improvement programs across the customer database, integrations and tools.

Job Requirements:

• Minimum 5 years experience in marketing or a similar role would be ideal.
• Effective experience in digital marketing gained from B2C Tech companies OR Retail.
• Proficient experience in SEO and SEM Strategy best practice.
• Familiarity with funnel analysis and best practice approach to website conversion, UX and A/B testing.
• Expert knowledge of developing multi-channel CRM campaigns to drive engagement and ensure repeat purchase, customer retention and UX.
• Proven digital project management expertise.
• Deep knowledge of marketing automation alongside digital metric reporting and analysis.
• Demonstrated understanding of leading system and database initiatives.
• Analytics and segmentation to drive increased customer understanding and continuous growth in ROI.
• Ability to analyze, investigate and interpret financial data and information.

About Trak Recruiting:

Trak Recruiting is a boutique specialist executive search and recruitment agency that operates in the Retail and Fashion sectors. Its focus is on sourcing and recruiting quality mid to senior level executives in these markets and thoroughly understanding the companies, products and people within them.