Forever New is looking for a Digital Marketing Manager. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Lead the digital marketing strategy in partnership with a digital marketing agency.
- Develop the digital marketing plan in line with brand communications and commercial calendars.
- Oversee execution of all digital campaign deliverables and reporting
- Create channel tactics to drive reach, engagement and conversion online and offline.
- Own end to end email process (planning, briefing, deployment and reporting).
- Build customer acquisition and retention strategies.
- Develop lead generation campaigns like (social competitions).
- Run A/B test, analyze data and make recommendations to achieve maximum ROI in paid search and email campaigns.
- Develop the brand’s digital personalization strategy.
Job Requirements:
- Bachelor’s degree in marketing, business or commerce.
- Effective experience in digital, e-mail and SEM marketing in a management level.
- Proficient understanding of using web analytics tools such as (Google Analytics).
- Expert CRM knowledge and management skills.
- Deep experience with segmentation, personalization, leading customer retention and lifecycle programs.
- Advanced experience with mobile responsive design.
- Extensive experience in managing 3rd parties and external agencies.
- Strong working skills of using MS Office.
- Solid organizational, interpersonal and analytical skills.
About Forever New:
Forever New is a fashion clothing and accessories brand founded in Melbourne, Australia. One of the fastest growing Australian brands, Forever New emerged in late 2006 as a start-up retailer and now trades in over 300 stores in ten countries globally.