Expert360 is looking for a Digital Marketing Specialist in Sydney, Australia. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Design digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs).
• Draft and execute all digital marketing, including marketing automation, email, social media, SEM/SEO and display advertising campaigns.
• Communicate with operational marketing, sales, brand, design and content teams to optimize customer experience and ensure brand consistency.
• Lead a complex global web build and launch.
• Conduct a complex marketing automation integration and deployment.
• Plan, build and maintain our social media presence.
• Survey and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Recognize trends and insights, and optimize spend and performance based on the insights.
• Provide new and creative growth strategies.
• Create, execute and measure experiments and conversion tests.
• Cooperate with internal teams to create landing pages and optimize user experience.
• Use the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Collude with agencies and other vendor partners.
• Estimate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Job Requirements:

• Bachelor’s or master’s degree in marketing or a related field.
• Minimum 2 years experience in digital marketing.
• Effective experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Demonstrated experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Deep knowledge of CRM and marketing automation (Salesforce and Pardot, Adobe and Marketo).
• Proficient experience in optimizing landing pages and user funnels.
• Proven track record with A/B and multivariate experiments.
• Expert understanding of CMS systems (e.g., Drupal and WordPress).
• Sound knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture and WebTrends).
• Strong experience in setting up and optimizing Google Adwords campaigns.
• Familiarity with HTML, CSS, and JavaScript development and constraints.
• Solid analytical skills and data-driven thinking.

About Expert360:

Expert360 allows businesses to engage and manage top talent for short-mid term project-work. It brings businesses the ability to manage existing high-quality talent through our platform or engage flexibly with its vetted pool of 15,000+ freelancers and firms at a price that delivers great value.