GenesisCare is looking for a Digital Marketing Specialist in Alexandria, Australia. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Utilize the organization’s CMS, completing website updates and managing image catalogs.
• Execute actions from the digital marketing plan to help drive patient and referring doctor acquisitions.
• Use agency recommendations to make SEO & SEM improvements that will drive online acquisitions.
• Develop website pages including updating meta information, tagging, keywords optimization plus external link building to increase search ranking and traffic.
• Participate in campaign planning, making campaign updates, organizing content, collecting data and reporting.
• Examine digital marketing data and creating reports for use across the business.
• Stay up to date on current digital marketing trends including organic search and SEM.

Job Requirements:

• Bachelor’s degree or experience considered equivalent.
• Minimum 4 years of marketing experience.
• Deep understanding of digital marketing.
• Effective working experience with Google Analytics.
• Proficient experience working in PPC search platforms (e.g. Google Adwords).
• High level of computer literacy.
• Ability to organise and prioritise tasks.

About GenesisCare:

At GenesisCare, it understands what it takes to provide the care for cancer and heart disease that people deserve. It takes care that’s designed with care. That’s more thoughtful and thorough. And focused on getting patients the best life outcomes.