Digital Marketing Jobs & Apprenticeships

Frank Davis

Australia

Expires on 2018-03-18

Job Type Full Time Experience Needed 2 Years Career Level BEGINNER LEVEL

E-Mail Marketing Manager

TravelEdge is looking for an E-Mail Marketing Manager. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Develop and manage the on-going evolution of responsive email templates and campaign assets.
  • Cooperate with the marketing/creative and business owners to ensure brands are properly positioned and represented through all email communications with a consistent brand tone.
  • Identify and implement re-marketing campaigns against different segments of the database personalizes message based on the segment.
  • Test, learn and enhance e-mail marketing campaigns to drive business results.
  • Sets up and manages trigger email campaigns throughout the customer life-cycle to maximize leads/sales.
  • Analyze current email marketing campaigns and making recommendations for improvement.
  • Conducts A/B and multi-variant testing to continually learn and improve campaigns.
  • Create reports to executive team and business owners on KPIs including (leads, sales and revenue) generated through email marketing campaigns.
  • Monitor industry and competitive intelligence to stay on top of leading-edge email technology and report on trending and untapped opportunities.
  • Ensure all email campaigns comply with current email best practice in the industry.
  • Cooperate closely with the VP digital to ensure all email and digital strategies are coordinated and integrated.

Job Requirements:

  • Bachelor’s degree in communication, marketing or digital marketing.
  • Minimum 2 years of working experience as an e-mail marketing manager.
  • Proven experience with the email marketing best practices, tools and trends.
  • Proficient understanding of using (Google Analytics, campaign tracking and attribution methods).
  • Strong analytical and problem-solving skills.
  • Excellent influencing and persuasion skills.
  • Strong organizational and interpersonal skills.
  • Ability to manage projects across multiple brands with multiple business unit owners.
  • Solid written and verbal communications skills.
  • Thrives working in a technology and KPI driven organization.
  • Able to thrive in an entrepreneurial environment with ambiguity.

About TravelEdge:

TravelEdge is Australia’s largest privately-owned travel company, providing comprehensive travel management solutions for anyone from major corporates to individuals.

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