Blackdot is looking for a Marketing Automation Specialist in Sydney, Australia. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Develop automated reporting and attribution capability across channels and platforms.
• Create nurture campaigns to deliver enhanced customer acquisition, growth and retention.
• Manage Salesforce administration, implementing improvements which streamline the user experience, data integration and process automation requirements required across the business.
• Lead the resources to ensure high database quality and direct build work in line with portfolio requirements and growth plans.
• Modify email templates AB test, and adjust nurture streams to continually enhance lead generation results.
• Train the business on technology changes, workflows and process improvements, ensuring user adoption.
• Aid the team in executing marketing campaigns within Pardot (including list segmentation, email and landing page creating, form set-up and lead scoring).
• Guage and report on campaign effectiveness and present data-driven insights, challenges and recommendations to inform future marketing decisions.
• Act a role in supporting Salesforce optimization within client projects.

Job Requirements:

• Bachelor’s degree in marketing or relevant business degree.
• Effective experience within Salesforce.com (ideally customizing or administrating).
• Proficient marketing automation experience (preferably Marketing Cloud and Pardot).
• Deep knowledge of Microsoft Office suite.
• Solid HTML experience favorable but not required.
• Proven track record to deal with SEM and SEO desirable.
• Great attention to detail, well organized and efficient.

About Blackdot :

Blackdot is a global management consultancy headquartered in The Rocks in Sydney. It is on an exciting growth trajectory with expansion in both APAC and EMEA and has been recognized as one of Westpac’s Top 200 Businesses of Tomorrow.