Officeworks is looking for an SEO Manager in East Bentleigh, Australia. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Assure the website is optimized according to the SEO (Search Engine Optimisation) best practices and guidelines.
• Operate on an SEO strategy to drive growth in organic traffic and ensure day to day trading is aligned with budgeted sales.
• Assistance for recommending and implementing SEO initiatives as part of the range review process.
• Manage keyword research and provide recommendations for a title and meta-tagging, indexing, link building, keyword ranking, category naming, overall site architecture and other improvements.
• Supervise and analyze site performance and review tracking metrics to provide solutions to improve search engine ranking.
• Examine and evaluate new traffic trends and identify new optimization opportunities
• Produce SEO data analysis and insights as required
• Improve strategies for the effective management of designated content portfolios, including thorough product information pages, compelling product collections.

Job Requirements:

• Minimum 3 years experience working in a similar search engine optimization role.
• Effective understanding of content optimization methodology, digital marketing and design.
• Proficient understanding of all web-based tools and experience using content management systems.
• Deep knowledge of user research methods utilized to inform and assess content and IA decisions.
• Solid analytical approach to developing SEO techniques and strategies.
• Strong analytics experience using Adobe Analytics or similar is a key requirement.
• Proven working knowledge of HTML, CSS and JavaScript will be well regarded.
• High ability to manage multiple priorities, and engage at all levels of the organization is essential.

About Officeworks:

Officeworks is Australia’s leading retailer and supplier of office products and solutions for home, business and education needs. It is committed to helping customers make bigger things happen, by ensuring it delivers the widest range, low prices and great service.