Holidays are ahead and you need to make video content part of your holiday marketing mix.
Video is the best performing content type across all social media platforms, besides it helps to boost engagement, sales, and awareness in your end of year push.
Therefore, Facebook has this week provided three new tips that are definitely worth considering in your process.
Facebook’s video content tips are three, and we will get through them in the following points;
Facebook’s first tip is to add a brief preview of your video at the beginning of the clip. However, this is a common approach on YouTube, and now Facebook as well, where you take a key snippet from the video and add it to the start, and that gives users more reason to stick around and find out more about what happens.
Moreover, Facebook also notes that you can use your Creator Studio analytics to see when you’re losing viewers, in order to improve your video approach.
In light of Facebook’s video content tips, Facebook explains: “Open up Video Details by clicking on your video in the Content Library of Creator Studio. Look at the Audience Retention curve, and uncheck “only include views over 15 seconds” to see where people are dropping off in the first few seconds of your video. We recommend looking at your retention curves often and aiming to improve your retention over time, as that will help increase your reach on Facebook.”
This will help to provide more guidance on your content approach, while it’ll also help you see if these previews, when added, improve your retention results.
According to Facebook’s video content tips, Facebook advises that you should look to create videos aligned with vertical viewing.
Facebook explains: “We live in a world where most people watch videos on mobile just inches from their face and often in vertical orientation rather than turning their phone to landscape. Try framing your visual story and build for vertical format. Editing your videos using a 4:5 aspect ratio may work best for your videos on Facebook.”
Facebook’s internal research shows that some videos have seen a significant performance improvement by switching from 19:9 orientation to 4:5.
Facebook’s last key tip is to maximize engagement by responding to comments on your video posts.
“Joining the conversation in the comments section of your own posts can delight your audience and maximize your reach. Longer comments, like sharing your own perspective on the discussion or answering questions, can spark even more engagement with your content.”
Facebook also notes that you can respond to Facebook and Instagram video comments via the Inbox in Creator Studio, making it easier to manage your activity.
Additionally, Facebook has shared five general tips for video creation;
Besides, Facebook’s video content tips, these tips are probably a little generic, -of course engaging content works, it’s the creation part that’s a challenge. However, they may provide some more points of consideration for your approach, which could help improve your video marketing performance.
You can check all of Facebook’s video content tips here.