On Thursday, Snapchat introduced Dynamic Ads, which will allow campaigns to automatically bring hundreds of thousands of products to Snapchat users, based on their interests and in real-time.
Starting now, advertisers can pick from an array of templates that will be exposed to users during an open beta test period. Campaigns will launch in about one or two weeks, but will only reach US Snapchat users, despite being available to advertisers globally. In the coming months, more global users will be able to be targeted.
Snapchat has listed some benefits of Dynamic Ads, including:
Advertising on Snapchat has been going on for years, with brands taking advantage of tools like Snap Pixel to ensure their branding efforts conform to the litany of mobile devices out in the wild. Through this new beta program, Dynamic Ads will automate how marketers scale and personalize their advertising campaigns.
Over time, Snapchat has increasingly added more features to also make the app more shoppable, engaging and effective for marketers. Yet, according to research, Snapchat remains a small player in the global digital ad market with 0.5% revenue share, compared with Google at 32% and Facebook at 21%.
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019