Tag: AI & Automation

In the ever-evolving landscape of marketing, the advent of Artificial Intelligence (AI) has sparked a revolution unlike any other. Gone are the days when marketing strategies were solely dependent on intuition and guesswork. Today, AI has permeated every facet of this dynamic field, offering marketers an unprecedented level of insight and precision. Welcome to our …

Digital marketing strategies rapidly evolve as businesses adopt new ways of delivering sales and marketing messages to their target audience. Marketing technology (MarTech) has become a digital marketer’s toolkit to implement brand marketing campaigns of business-to-customer (B2C) and business-to-business (B2B) companies.  With today’s digital transformation revolution, businesses have become more innovative, aggressive, and agile in …

AI and automation are terms often shrouded in ambiguity. Like they’re some kind of mysterious robots from a Star Wars movie. However, they’re not as intimidating as they sound. What Are AI and Automation? Before getting started with the AI and automation insights, for those who don’t know what these technologies are: AI enables computers …

Marketing automation technology allows companies to nurture prospects until they are ready to buy, better engage existing customers, align sales and marketing, and more effectively implement, manage and measure marketing initiatives all while streamlining marketing processes and tasks for greater efficiency and increased revenue. Businesses and organizations of all sizes in every industry can and …

Artificial Intelligence (AI) is getting a lot of attention in marketing circles and for good reason, it promises to transform marketing, a significant percentage of B2B marketers are in the early stages of learning about artificial intelligence in marketing technology and aren’t confident in their current knowledge. Some of these marketers are unsure of what …

Artificial intelligence is fueling digital transformation across the Middle East & Africa today. It has the power to amplify human ingenuity and extend our capabilities, empowering us to achieve more. Artificial Intelligence is already improving our lives today and promises to change. Artificial intelligence is already changing society and empowering people in new many ways …

Artificial Intelligence technology has opened up new markets and new opportunities for progress in many critical areas such as health, education, energy, and the environment. Artificial intelligence technologies are developing apace, with many potential benefits for economies, societies, communities, and individuals. Realizing their potential requires achieving these benefits as widely as possible, as swiftly as …

The adoption of artificial intelligence is rapidly taking hold across the global business, artificial intelligence is typically defined as the ability of a machine to perform cognitive functions associated with human minds such as perceiving, reasoning, learning, and problem-solving. AI includes a range of capabilities that enables the artificial intelligence technology to solve a lot …