It’s not that difficult to argue that marketing in the future will make increasing use of artificial intelligence. Even today, the components of an AI-based approach are largely in place. Contemporary marketing is increasingly quantitative, targeted, and tied to business outcomes. Ads and promotions are increasingly customized to individual consumers in real time. Companies employ …
Artificial Intelligence (AI) is getting a lot of attention in marketing circles and for good reason, it promises to transform marketing, a significant percentage of B2B marketers are in the early stages of learning about artificial intelligence in marketing technology and aren’t confident in their current knowledge. Some of these marketers are unsure of what …
Artificial intelligence technology is evolving faster than expected and is already surpassing human decision making in certain instances and in many ways. Artificial intelligence enables a wide range of uses, broadly split into personalizing, automating, predicting, prescribing and generating insight. Prediction leads the artificial intelligence uses for companies the way that most of the companies …
Artificial intelligence is fueling digital transformation across the Middle East & Africa today. It has the power to amplify human ingenuity and extend our capabilities, empowering us to achieve more. Artificial Intelligence is already improving our lives today and promises to change. Artificial intelligence is already changing society and empowering people in new many ways …
Staying relevant and cutting edge in the business world is a struggle for businesses in any industry. Technology, including intelligent automation, is continuously evolving. Businesses must change with it in order to be competitive and successful in the macroeconomic world. The use of intelligent automation can support and help in the growth process of businesses …
Executives are implementing automation for efficiency, freeing workers from repetitive tasks, streamlining the back office and looking for cost savings. Now, they are exploring intelligent automation to establish thinking processes. Processes that communicate real-time insights to employees, customers, and partners across an expanding ecosystem. The ability to add intelligence to automation opens a new universe …
Artificial intelligence can consume and process large amounts of data painlessly at an accelerated level, its vast speed brings efficiency and productivity to almost all of the industries that use it, and as it continues to develop and become even more efficient. The abilities of computing capabilities have grown considerably, algorithms have become more refined, …
Artificial intelligence can support companies in managing risks, make better decisions, improving the document classification and automating customer operations. AI technology has a long history which is actively and constantly changing and growing. It focuses on intelligent agents, which contains devices that perceives the environment and based on which takes actions in order to maximize …