Tag: B2B Marketing

Marketers ranked email & social media as the top 2 digital channels for delivering an excellent return on investment (ROI) & 50% of marketers said that they will increase the email marketing budget in 2017. Check the below highlights to discover how different industries use email marketing, and each industry’s benchmarks and how marketers can …

For an in-depth on the trends, channels, B2B Marketers tactics, and tools are prioritizing to drive pipeline performance in 2017 and beyond, read the below insights: The number of respondents who indicated their demand budget would decline increased from 8% last year to 13% this year. More than two-thirds of respondents indicated their demand Budgets …

Marketers believe that email has never been so important, but the nature of email is changing and it becomes an essential tool with rising of content importance every year. A survey of 46 questions in total was conducted in the UK and the results come to show that: 63% of marketers surveyed assume that email …

Across North America; 78% of B2B marketers surveyed have a content marketing strategy, 41% of them said that they have a content marketing strategy but it isn’t documented, while 37% of them have a documented content marketing strategy. 17% of B2B marketers surveyed don’t have a content marketing strategy in place but they plan to …

89% of B2B marketers from around the globe said that their organizations use content marketing vs only 11% of them. When B2B marketers asked “In your organization, is it clear what an effective or successful content marketing program looks like?”, 41% of them assume that they have clarity on content marketing success and 30% of …

Via a sample of about 200 B2B marketing professionals based in the US, from marketing managers to C-level executives, were asked a question about their 2017 marketing plans and if they intend to increase their budget for some channels, the majority of them said that they plan to increase their budgets in paid search (51%), social …