Indicators
Motivation Factors That Drives Baby Boomers to Advocate Their Favorite Brand Online, 2019
Customer advocacy is an advanced form of market-orientation that responds to the new drivers of consumer choice, involvement and knowledge. Customer advocacy aims to build deeper customer relationships by earning new levels of trust and commitment. Brand advocates are more than just loyal customers. They identify with the values of their favorite brands and consider …
Researches
Baby Boomers: Profiling The Mature Consumer Report, 2019 | GlobalWebIndex
Baby boomers are the generation born between 1944 and 1964, they are the largest and most economically well-off generation in developed markets since the largest share of them entered their peak earning years in the late 1980s and 1990s. As boomers move into retirement and their children become older and more independent, many will have …
Indicators
What Baby Boomers Need From Their Favorite Brands, 2019
Boomers buy products and services for others, not just themselves, boomers love to invest in educational products and services, especially for their grandchildren. If brands can market their products in this way, they will grab their attention. They like to be fully informed about products and services, and they want to interact with their brands …