Digital Marketing Statistics & Metrics

Motivation Factors That Drives Baby Boomers to Advocate Their Favorite Brand Online, 2019

Consumer Behavior | Global

Customer advocacy is an advanced form of market-orientation that responds to the new drivers of consumer choice, involvement and knowledge. Customer advocacy aims to build deeper customer relationships by earning new levels of trust and commitment. Brand advocates are more than just loyal customers. They identify with the values of their favorite brands and consider their buying choices part of their identities. They actively promote the brands they love and make a huge impact on the buying choices of their social circle.

Take a glance at the factors that drive baby boomers to advocate their favorite brand online:

  • High-quality products are ranked as the main motivation factor for surveyed baby boomers to advocate their favorite brand online with a rate of 48%.
  • Rewards are ranked as the second driver for baby boomers that motivates them to advocate their favorite brand online with a rate of 47%.
  • Receiving a great customer experience comes at next as a motivation factor for surveyed baby boomers to advocate a brand online with a rate of 38%.
  • When something is relevant to baby boomers interests is also ranked as a baby boomer consumer motivation factor that drives them to advocate their brands online with a rate of 35%.
How to enlist baby boomers as advocates 2019

                           A Figure Shows The Factors That Motivates Baby Boomers To Advocate a Brand, 2019.


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.

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