/ Indicators / Motivation Factors That Drives Baby Boomers to Advocate Their Favorite Brand Online, 2019
Motivation Factors That Drives Baby Boomers to Advocate Their Favorite Brand Online, 2019
Customer advocacy is an advanced form of market-orientation that responds to the new drivers of consumer choice, involvement and knowledge. Customer advocacy aims to build deeper customer relationships by earning new levels of trust and commitment. Brand advocates are more than just loyal customers. They identify with the values of their favorite brands and consider their buying choices part of their identities. They actively promote the brands they love and make a huge impact on the buying choices of their social circle.
GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.