Tag: Consumer Behavior

The COVID-19 pandemic has made a lot of things become a trend due to the lockdown. Online TV exploded due to the lockdown, however, has since colled off. Moreover, music streaming engagement continues to increase. But the real deal is gaming, it is now as common as watching TV. Without further ado, let’s see people’s …

When the COVID-19 hit the world, it affected everything starting from our daily life activities, work, to school. We can say that 2020 is the year everything has changed worldwide in all aspects. In this post, we will review how 2020 changed American life. Without further ado, let’s know the insights about America in 2020. …

It is proven that only 9% of American consumers say they feel represented in advertising. That percentage is really low for an industry that spends so much time, money, besides talent on targeting consumers. The question is why is there such a disconnect between the reality of American culture today and the messages that advertisers …

Snapchat has shared some new insights into the latest consumption trends, which have been increased by the COVID-19 pandemic, however, Snapchat says are set to remain in place as the next generation of consumers becomes increasingly important in buying decisions. According to Snapchat “The events of 2020 changed the way we work, shop and stay …

This report places the spotlight on image-conscious consumers defined as those who say they agree with any of the following statements: ” I like to look after my image\appearance” or “it is important for me to feel respected by my peers” besides disagreeing with the statement, ” I am indifferent to what is”in” right now/what …

2020 has been a year full of surprises and major world events, this 2021 topics and trends report analyze four regions and eight countries, exploring how COVID-19 is affecting communities and individuals. Without further ado, let’s get started. Australia: The Joy of Reading: Based on the 2021 topics and trends, almost three-quarters (72%) of all …

The COVID-19 pandemic has shown us that there’s never been a stronger case for harmonized research. In this consumer trends 2021 research, we’ve found some of the strongest variables impacting both B2C and B2B behaviors have been when the coronavirus hit, the severity of cases, types of economies, besides climate. How The COVID-19 Pandemic Will …

According to the COVID-19 vibe check insights, Understanding of and compliance with COVID-19 regulations are generally high but they could be closer to 100%. As guidelines get fragmented by region, we can’t take these figures for granted. Moreover, most people say that they understand what’s asked of them in relation to mask-wearing, social distancing, and …